The annual awareness day from the World Health Organisation (WHO) for World No Tobacco Day is here again on the 31st of May. It was started in 1987 to draw global attention to the tobacco epidemic and the preventable death and disease it causes.
The theme for this year is ‘Tobacco’s threat to our environment’. The 2022 global campaign aims to raise public awareness about the environmental impact of the entire tobacco cycle, from its cultivation, production and distribution to the toxic waste it generates. The campaign will also aim to expose the tobacco industry’s effort to greenwash its reputation and to make its products more appealing by marketing them as environmentally friendly.